النشرة 22 كاملة - عربي

Participations

AADC Publication

Participations

Al Ain Distribution

Promotes Reading as a Basic

Lifestyle Approach

Al Ain Distribution Company revealed a variety of activities and activities during the month of 2018, in order to

consolidate reading culture among all segments of the community and to translate the directives of the UAE’s

good leadership with the announcement of March month of each year as a national reading month.

Eng. Badr Al-Dhahli, Operation Executive Officer of Al Ain Distribution Company, said that

reading partnerships in cooperation with their partners is a step towards building a reader

society that contributes effectively to the consolidation of the values of sustainability and

consolidation of the values that the UAE underpinned. He added that the reader community is

a happy and positive community capable of achieving the intellectual and economic prosperity

together.

Al-Dhahli added that Reading Month is aimed at all age groups in the Country, and encourages reading as an

approach and daily habit for its benefits on mental health and cognitive development. This comes in line with the

national strategy to consolidate reading in UAE community. The adoption of reading strategies and a month of

reading will contribute to the sustainability of its development of community, and calling for the consolidation

of the unique Country model based on tolerance, coexistence and cultural and intellectual diversity among the

various nationalities.

In the context of Reading Month 2018, Al Ain Distribution organized book fairs, where an exhibition was held in

collaboration with the Magrudy Library in the Company’s headquarters for employees, which aims to invest the

minds of employees and motivate them to read as a food for the soul and the key to innovation

and advancement and instilling love of reading and knowledge among them, in addition

to a fair that aimed at people of determination.This fair came under the motto

“Fingertips Read in Year of Zayed”, the Environmental Reading Fair held at the General

Establishment of the Zoo and Aquarium in Al Ain In order to strengthen the role of the

family in establishing the habit of reading among its children and in the framework of

its daily practices so that all members of the family are involved, to strengthen family

ties through the exercise of joint knowledge activity.

The cooperation between Al Ain Distribution and the participating parties within the

events of the month of reading, such as Zakher kindergarten to instill love of reading

for children at a time when the technological means, visual and digital media advance

very quickly, so as to the paper book keeps its value in the hearts of young people. It

also organized a reading session for male and female students Al Ain American School

for Episode 4, in order to promote the Arabic language through cartoon characters of

guiding stories represented by the Company’s characters (Salama, Noor and Qatoora)

in order to spread the culture of rationalization and raise awareness of the importance

of conserving energy and natural resources.